Return On Engagement (ROE)

Ongoing engagement with your audience is critical to growth and relevance. But how are you doing in that process of building competitive advantage by engaging your audience? In this session, you’ll get a deep analysis of your strategy, combined with industry insight. In collaboration with your newsroom , Hearken will provide return on engagement recommendations and develop a specific best practice for your editorial team.

At Hearken our goal is to help partners build their capability to leverage engagement to drive growth. We do this through enabling community participation in the creation of the products a business makes — be that content, services, policy, events or tangible goods. It’s an “outside-in” approach. 

In this workshop, we dive deep in your current approach and analyze your efforts, and more importantly, the commercial aspects of your user-engagement. Together we develop new recommendations for your engagement and at the end of the session, you’ll have a clear overview of your commercial potential and best practices designed specifically for your team.

Hearken is a journalistic tech and consulting house that since 2015 has helped hundreds of newsrooms in the United States, Europe and Australia – including The New York Times, BBC, ABC and The Boston Globe – develop user engagement strategies. Our method is called Public-Powered Journalism and is about developing strategies to engage users into the editorial process to provide value for journalism, users and benefits the business. Our main message is that the true value of deep user engagement is not found in algorithms, but in how to plan, articulate and realize it’s invitation to users and build relationships.


Christian Hougaard is Chief Commercial Officer (CCO) at Hearken Northern Europe. He is former CMO at Benjamin Media (Denmark) and has 9 years of experience as a consultant in the media industry. Christian’s core competencies are media strategy, revenue streams and marketing/sales.