Featured writing by Hearken

Want to make real progress in newsroom DEI? Audience engagement is essential

Most newsrooms think of diversity and inclusion work as an internal affair, but those efforts won’t succeed in a bubble.

Her Recession: Working women and moms hit hard by the pandemic

How a regional TV news station’s new audience engagement strategy earned it its first-ever year-long sponsorship

Is investing time and money in engagement journalism justifiable in an age of shrinking newsroom budgets? KXLY-TV proves that the answer is an emphatic yes.

A Citizens Agenda approach to elections coverage

The Citizens Agenda is a model for election coverage that puts people, not the horse race, at the center of campaign coverage. Chris Faraone, editorial director of the Boston Institute for Nonprofit Journalism, and his team decided to put the Citizens Agenda to work for the presidential primary in New Hampshire.

What you don’t know you don’t know: Using machine learning to unearth audience engagement insights

A new way for newsrooms to uncover and serve their communities’ hidden information needs.

How to use network mapping to build partnerships and expand reach

Network mapping, or stakeholder mapping, is a concrete first step to identify who you are serving or underserving, and how you can commit to expanding that reach.

Power to the people: What journalists can learn from community organizers

Community organizing can teach journalists how to build relationships with community members to make a difference—without crossing into activism.

Free, downloadable guides

Hearken regularly shares our learning and insights to support the field of engagement practice.

The Citizens Agenda

The citizens agenda is a way for news organizations to ensure that voters get the information they need from the politicians competing for their votes. The approach can be used for any type of election: school board, local government, state government, national or otherwise. 

This free guide is produced in collaboration with Trusting News and The Membership Puzzle Project. 

How to introduce engagement efforts to your newsroom

If you’re looking to cultivate lasting culture change in your newsroom that results in producing more relevant content and authentically serving and growing your audience, welcome!

In this 10-step guide, we offer practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive.

How to connect engagement to revenue

The age old question: how do we make sure there’s ROI on our engagement work? And furthermore, how do we balance the need to connect our engagement work to real dollars, but also a central mission to serve the public?

These are hard questions, but we can help you align your strategy and mission, and take steps to generating exciting answers.

Evergreen engagement must-reads

 

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How to get engagement buy-in from your newsroom

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Choosing journalism metrics that actually count (and are countable!)

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Don’t be an askhole: Toward an ethical framework for engagement

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Public-powered journalism in practice

Hearken in the news

Switchboard offers vital support for Oregon businesses

Business for a Better Portland is using the platform—called Switchboard—which gives businesses the opportunity to share their ideas, offer services, access resources from law firms and online workshops and ask for help. 

REPORT – Agora Journalism Center

Putting engagement to work

How news organizations are pursuing public-powered journalism.

Media Inquiries

Are you interested in reporting on Hearken or our partners? We’ll be happy to provide you with the details of our method, case studies, and contact information. Please email us at press@wearehearken.com. We endeavor to respond to all media inquiries as quickly as possible.

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