How a regional TV news station’s new audience engagement strategy earned it its first-ever year-long sponsorship

“Having Hearken was such a lifeline — it gave us a direct line to our audience when we couldn’t go out on the streets. It has made our job easier from a news perspective, and now we have such a better idea of what kind of content our audience wants.”

Melissa Luck, KXLY-TV News Director

KXLY-TV’s Goals


#4ThePeople: Your election questions answered by the Kootenai County Clerk. This election is about you — the people. With only five days until Election Day, ballots are pouring in. In Kootenai County, the Elections Department reports record-breaking numbers. They’ve sent out more than 47,000 absentee ballots this year. They have more than 103,000 people registered to vote, with more registering each day.

Her Recession

Her Recession: Working women and moms hit hard by the pandemic

Packed In

A return on engagement

More case studies

CASE STUDY – Business For a Better Portland (BBPDX)

How Business for a Better Portland grew to 400 members in three years

BBPDX saw an opportunity to design a 21st-century chamber of commerce that would leverage a broad spectrum of novel, high-impact engagement practices.

CASE STUDY – TV2 – Denmark

How Danish broadcaster TV 2/Fyn captured majority viewers during COVID-19 through engaging audiences

TV2/Fyn in Denmark had been working for years to become the go-to relevant source for news. When they launched Hearken’s EMS, they achieved that goal.

CASE STUDY – The Colorado Media Project

How Hearken helped the University Innovation Alliance design new offerings

Hearken worked with the UIA to research, scope, and design new services offerings to bring in additional revenue and expand their impact.