How Panama City’s newspaper used Hearken to create a lifeline for readers during Hurricane Michael

Her Recession: Working women and moms hit hard by the pandemic

Patti Blake, Panama City News Herald | Staff gather in the News Herald parking lot on Oct. 29, 2018 for the first large editorial staff meeting since Hurricane Michael.

Cazalas called Hearken a godsend.

“We’ve never had anything like this in 35 years of doing this,” he said. “It was so overwhelming afterward. (The questions) focused us. We didn’t have to try to guess. We have five reporters when we’re at full staff. We didn’t have to guess what we should be out doing a story on, because people were telling us.”

Lessons learned

More case studies

CASE STUDY – Business For a Better Portland (BBPDX)

How Business for a Better Portland grew to 400 members in three years

BBPDX saw an opportunity to design a 21st-century chamber of commerce that would leverage a broad spectrum of novel, high-impact engagement practices.

CASE STUDY – TV2 – Denmark

How Danish broadcaster TV 2/Fyn captured majority viewers during COVID-19 through engaging audiences

TV2/Fyn in Denmark had been working for years to become the go-to relevant source for news. When they launched Hearken’s EMS, they achieved that goal.

CASE STUDY – The Colorado Media Project

How Hearken helped the University Innovation Alliance design new offerings

Hearken worked with the UIA to research, scope, and design new services offerings to bring in additional revenue and expand their impact.